While the word of mouth approach continues to be very slow, I can see some things starting to happen. I spoke to a parent at swim lessons, who wanted to go dye-free. My neighbor posted about dyes on facebook. A Kindergarten teacher contacted me as she is setting up an allergy safe kindergarten snack menu and wanted dye-free ideas. I think people are slowly learning that this is something we should pay attention to.
We are also finding new surprises to satisfy old cravings. We tried Kettle Brand New York Cheddar Cheese chips. We've been waiting for them to go on sale as they are a little pricey, but really tasty. While we have missed the flavor of all those orange cheesy chips, we have certainly not missed the behavior that used to come with them.
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