Saturday, October 18, 2008

writing to more companies

I wrote to Pillsbury this week:

I would like to request that you make products available without artificial food dyes such as red #40, yellow, #5 and yellow # 6. I was stunned to see red#40 listed on the ingredients of Crescent Rolls. My children react severely to any consumption of synthetic food dyes. I do not understand how products such as bread or white frosting require any color in the first place. Please note that consumer preferences are leaning toward more natural products.

This is the response I received:

Thank you for contacting Pillsbury about the use of artificial flavors and colors in our products. Most people would agree that food tastes better if its appearance is pleasing. Because processing or high temperature cooking tends to destroy natural colors, natural or artificial color is added. When natural flavorings are in short supply, artificial flavorings are used. They maintain a stable flavor level during processing and storage of the product. We are researching ways to reduce artificial coloring and still produce an attractive product. We appreciate the opportunity to share this information with you and hope you continue to choose our products.

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